My Endorsement of YouTube PPC

The last 6 months have been intense. I’ve been working around the clock, and for any of my visitors who’ve been keeping an eye out for new posts, I apologize for not writing more frequently. I will make an effort to crank out far more stuff this year.

Meanwhile, I did write a post recently that was published on the Mediative/Yellowpages – The Results People blog discussing my view on YouTube PPC advertising. Check it out Here.

Anyways, I’ll be back soon with more posts. Promise.

My Las Vegas Overview pt 1- Inspired By Christie

Since 2006, I have hit Vegas many times. In almost all cases it has been to attend a web conference such as Pubcon. While there though, I have absolutely attempted each time to experience everything I could in the time I had.

I love Vegas. I have a few friends, including a certain developer, who wouldn’t agree, but to each their own. I can’t find anything wrong with a destination that focuses on customer service and fun 24/7.

Inspired by a friend who is shortly leaving for Sin City, I decided to quickly type out a post covering the Good, Okay and the Ugly. Plus a few tips on things I know I wish I had brought the first couple of times.

Before I go on, I want to make clear that any brand names I mention I do so in review format strictly, and am receiving no financial compensation for my opinions. I am open to offers though… Continue reading “My Las Vegas Overview pt 1- Inspired By Christie” »

Facebook Tactics for Business: Harvesting Data for Advertising or Event Planning – pt 1

I was surprised to learn that a few of my fellow “Mark-a-teers” had no idea this was available.  So for the benefit of those who haven’t considered the following, or simply had no idea this existed; here’s a quick tutorial on using Facebook to conduct fairly elaborate research prior to any launch.

I will break this out into 2 very simple examples, but this can clearly be used for multiple purposes.

Harvesting Data for Event Planning

First you will need a Facebook profile. With that out of the way, sign in. Struggle to ignore your notifications, kitten videos and friend’s recycled wit statuses long enough to notice that somewhere around your page(it moves every so often) you will see the word Advertising. It should look approximately like this:

Continue reading “Facebook Tactics for Business: Harvesting Data for Advertising or Event Planning – pt 1” »

BoltonSmith Discusses Voip Security Issues

BoltonSmith announces a tip sheet in response to recent headlines about security breaches. VoIP: feature-rich with cheap Long Distance, the advantages are undeniable. Unfortunately, alongside the growing number of businesses embracing VoIP for its cost savings are headlines describing major corporations whose systems have been hacked or exploited. What makes VoIP systems so attractive to intruders, and what can be done to secure them?

Waterloo, Ontario (PRWEB) June 28, 2011

VoIP (Voice over Internet Protocol) consists of voice traffic travelling across the internet. This could include anything from computer-to-computer calls to foundations for corporate private branch exchanges (PBX). Even if a VoIP system will only be used as an extension of copper (PSTN) network, there are a number of security issues that IT staff may need to address.

Here are some key factors users want to consider when using VoIP with a business:

Is someone able to listen in on your calls as they travel through the internet?

These packets travel along the internet, often unencrypted, to get from point A to point B. Because they travel along internet lines, rather than phone provider copper lines, they cost much less. However, in most cases this means they are also easier to intercept.

Some PBX and VoIP providers are focused on business class service, ensuring, amongst other things, that only the caller and the recipient hear the conversation.

To stay ahead of competition in a growing global economy, it can be devastating to have ideas, client information, or company information fall into the wrong hands. Corporate espionage agents are very aware of VoIP insecurities, making it one of the first places to focus on when seeking information from an organization.

Also, if sensitive information (a client’s legal or health information, for example) is obtained by an attack on inadequately secured IT infrastructure, including VoIP, a company could be held liable. Continue reading “BoltonSmith Discusses Voip Security Issues” »

The Endearing Scubbly.com

The online shopping world, to the eye of someone who understands it, seems without limit…and sometimes without safety.

www.scubbly.com is a refreshing change of pace.

No, it isn’t full of things you might think you need for your day to day life. There isn’t groceries, makeup or your standard appliances.

What Scubbly offers is more like that one cool store every town has, or should at least. A store with such a variety of strange, weird, interesting and sometimes wonderful things you normally wouldn’t even consider without seeing first.

They also allow you to sell downloads of good quality digital products, should you happen to own the rights to some.

I check into the site once a week to see what’s new. The store is growing and it’s offerings grow more diverse each time I check.

Take a peek. I think you’ll see something you like.

Rob out.

Scubbly